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The New BMW iX
BMW

The new BMW iX embodies pure luxury, from its finely crafted interior to its cutting-edge exterior design. Built to cradle passengers in comfort yet thrill them at the push of a button, the iX delivers a modern luxury experience that transcends the road, offering connection, beauty, and exhilaration in every drive.

The campaign aims to showcase the feeling of experiencing the Soul of the iX. Exploring the idea of flow states, each interaction with the iX transports the driver into a new "soul space”, with vivid and dynamic landscapes reflecting the emotions and feelings sparked by the driving experience.

This global 360° campaign encompasses everything from the top-level launch film and key visuals to tactical social media assets, each tailored to offer a fresh perspective on every nuance of the iX.

The campaign features three versions of the iX: the standard model - the iX, the sport model - the iX M70, and the iX aimed at the US market, which has slightly altered specs.